
🌺 Maui Real Estate Market Update – May 2025 📉
🌺 Maui Real Estate Market Update – May 2025 📉
Understanding the current market so you can make informed decisions
The Maui real estate market is showing a noticeable shift as we head into summer. Higher mortgage rates and general economic uncertainty have led many buyers to take a more cautious approach, and we’re seeing properties sit longer while more listings come to market. This increase in inventory—especially at the lower price points—is giving buyers more options and more room to negotiate.
Here’s a breakdown of what’s happening across the island:
Island-Wide Trends
Single-Family Homes: The median price held steady at $1.3M. On average, sellers received 96% of their list price.
Condos: Prices dipped a bit, with a new median of $760K. Only 3% of condo sales closed over asking, showing a softening in this segment.
Land: Very little activity in May, with just three recorded sales across the island.
Days on market have continued to rise, with most properties averaging over 100 days before going under contract. This is another clear sign that we’re in a more buyer-friendly environment right now.
Regional Highlights
South Maui (Wailea, Kihei): Strongest volume for condos with 38 sales, but prices dropped 41% compared to May 2024.
West Maui (Lahaina, Kaanapali, Napili): Limited activity—only three single-family sales—but a big jump in median price to $3.3M (a 63% increase).
Central Maui (Kahului, Wailuku): Balanced activity in homes, condos, and land. A relatively stable pocket in the market.
North Shore / Upcountry (Haiku, Makawao, Kula): Fewer transactions and some price drops. A slower month overall.
East Maui (Hana and surrounding areas): Just three home sales, but a sharp increase in median price to $1.5M.
What This Means for Buyers & Sellers
Right now, we’re clearly in a buyer’s market. More inventory, longer days on market, and softening prices mean opportunity for those who have been waiting for the right time. For sellers, strategic pricing, thoughtful presentation, and strong marketing are more important than ever.
Whether you’re actively in the market or just keeping an eye on things, understanding these shifts can help you make the most informed decisions—whether that’s making a move, preparing for a sale, or simply staying connected to what’s happening.
Want to know what this means for your specific neighborhood or property?
I’m always happy to offer a personalized market snapshot, talk through next steps, or just be a resource as you plan ahead. No pressure—just good information when you need it.

Green Your Lifestyle
Green Your Lifestyle
May 22
Written By Wendy Ruppenthal
6 Simple Shifts That Actually Make a Difference
I’m writing this after completing a two-day GREEN Designation course for real estate—and I have to say, I’m feeling incredibly inspired. There was so much valuable information about energy efficiency, sustainability, and how we can build and live in ways that better support both our health and the environment. So, I’ve decided to start sharing some of it here in my blog section—practical, approachable ideas that we can all start using.
So here we go.
Living more sustainably doesn’t mean going completely off-grid or overhauling your whole home. It’s often the small, consistent changes that create the most impact—on your energy use, your health, and the land we all share.
Whether you’re a homeowner, renter, or just trying to live more intentionally on Maui, these are a few simple ways to lighten your footprint and create a more mindful living environment.
1. Recycle—But Go Beyond the Basics
Most of us recycle plastics, paper, and glass—but that’s just scratching the surface. Take a look at what you’re bringing into your home in the first place. Can you choose products with less packaging or made from recycled content? Can you safely dispose of household chemicals, batteries, and electronics instead of tossing them in the trash?
2. Rethink Kitchen Waste
Food waste is one of the easiest things to reduce. Instead of sending scraps to the landfill, compost them. Even things like wooden spoons, paper towels, and cardboard Q-tips are compostable. You can start with a simple countertop bin or go full backyard compost pile—whatever fits your lifestyle.
Check out mastercomposter.com or epa.gov if you want to learn more. It’s way easier than it sounds.
3. Cut Back on Everyday Toxins
I’ve worked in a lot of homes, and I can tell you—what’s inside matters just as much as what’s outside. From cleaning products to furniture and cookware, so many items off-gas chemicals that impact your indoor air quality and your health.
Look for non-toxic or low-VOC options when buying new. Skip the synthetic materials where you can. And read the labels. If you don’t know what’s in it, maybe rethink bringing it into your home.
4. Clean in a Way That’s Safe for You and the Island
We’ve all been trained to associate a lemony scent with “clean”—but often, those products are loaded with harsh chemicals. A lot of what’s under the sink isn’t good for you, your pets, or the planet.
Try mixing your own cleaners with baking soda, vinegar, and lemon. Or look for green-certified products that work just as well without the toxicity. I have seen great cleaning videos on instagram !
5. Be Smart About How You Get Around
Let’s be real—Maui is a driving island. But that doesn’t mean we can’t be more mindful. Can you combine errands, carpool, or ride your bike when it makes sense? Even cutting out a couple of trips each week helps.
6. Water Smarter
If you’re caring for a yard or garden, drip irrigation is a game changer. It delivers water right to the roots where plants need it most—reducing evaporation and runoff. Adding timers, sensors, or rain shutoff devices can help you avoid watering when it’s not needed.
It’s not only better for the environment—it saves you money and keeps your plants healthier.
Living lighter doesn’t mean doing everything perfectly. It just means being intentional—thinking about the long-term impact of our choices and doing the best we can with what we have. This is barely scratching the surface, but maybe we can all pick one thing to work on. Everything affects everything, and choosing a place to start is powerful.
If you’re thinking about buying or selling and want to explore homes with sustainable features—or how to make your own home more energy-efficient—I’m always happy to talk through the options.
Wendy Ruppenthal
Realtor® RS-86378
Coldwell Banker Island Properties
| 808.280.9991

🛠️Should You Renovate Before Selling?
🛠️ Should You Renovate Before Selling?
May 17
Written By Wendy Ruppenthal
Here’s What Actually Pays Off in Hawai‘i
One of the most common questions I get from sellers is:
“Should I fix it up first—or just sell it as is?”
And the truth is… there’s no one-size-fits-all answer. It really depends on the house, the location, and what kind of buyer experience we expect—whether they’re looking for something move-in ready, a project to make their own, or a rare piece of land with big potential.
Here on Maui, every property is different. An oceanfront cottage in Kuau is a totally different conversation than a home in a residential neighborhood in Kula or a private estate in Makena. But there are some things we always look at to make the smartest call.
1. What Are You Really Selling?
Let’s get honest: Are buyers going to fall in love with the house or the location?
If your property has a killer ocean view, acreage, or a rare spot in a tight-knit neighborhood, you might not need to do much at all. Sometimes the land and setting are the real value—and buyers will want to make it their own anyway.
But if the home is likely going to be someone’s primary residence, especially in areas where there’s more inventory, we might want to make it feel a little more fresh and inviting. It doesn’t mean a full renovation—but a few thoughtful updates can go a long way.
2. Who’s the Likely Buyer?
This is where local experience really helps. We look at who’s buying in your area—and what they expect.
Are we appealing to someone looking for a home they can live in right away?
Or will this be an investor or second-home buyer who plans to remodel anyway?
Is the home financeable in its current condition, or does it need some repairs to even get a loan?
If it’s clean, safe, and functional, you don’t always need to go big. Sometimes it’s better to leave the bigger changes to the next owner—especially if it’s priced accordingly.
3. What Actually Makes a Difference
Here are the things that consistently make a home feel more appealing—without spending a ton:
✔️ Fresh coat of neutral paint
✔️ Updated light fixtures or cabinet hardware
✔️ A little love to the front entry or landscaping
✔️ Minor bathroom refreshes—think mirrors, faucets, or new towels
✔️ Staging + intentional styling ….. If you know me than you know how important this is !!
4. It’s Not Always About the Renovation—Sometimes It’s the Energy
Honestly, some homes just need a shift in feeling more than a new kitchen.
That’s where a trusted styling company comes in. A little intention, some rearranging, maybe a few curated pieces—it can change everything. Buyers walk in and feel like they belong there. That connection is what sells homes.
The Bottom Line
You don’t need to renovate to sell well—but you do need a clear plan.
If you’re not sure whether to update, touch up, or simply tidy and list—let’s walk through it together. I’ll give you honest advice, tell you where to focus—and where to skip the stress.
Every home is a little different. And together, we’ll figure out the best way to tell its next story.

April 2025 📊 Maui Real Estate Market Report
April 2025 📊 Maui Real Estate Market Report
Steady Growth Amid Mixed Signals
Maui marked its third consecutive month of increasing home sales, signaling continued recovery from the slower start we saw earlier this year. While the island’s real estate market is showing signs of resilience, trends vary notably between single-family homes and condominiums.
Single-Family Homes: Growth with Caution
Sales of single-family homes rose by 20 transactions in April, with Kahului and Pukalani leading the way. Year-over-year, median prices are up 6%, and Pukalani now stands as the most affordable market area, with a median price of $1.1 million. Although pricing trends remain favorable to sellers, homes are taking longer to sell, with the average days on market rising to 97. This shift makes it especially important for sellers to price thoughtfully and remain patient.
Condos: High Inventory and Hesitant Buyers
The condominium market continues to face headwinds. Compared to April 2024, sales are down 36% and median condo values have declined by 25%. Elevated inventory, combined with ongoing uncertainty around short-term rental policies—particularly the Minatoya List debate—is dampening buyer confidence. Many of Maui’s condos cater to the vacation rental market, and for those exploring investment opportunities, it’s worth noting that breaking even may require a 50% down payment or more.
Outlook
While the market remains active, it’s still too early to predict a clear direction. Buyer confidence and evolving policy discussions will be key influences in the months ahead. If you’re considering buying or selling, having a thoughtful strategy tailored to current conditions is more important than ever.

Elevate Your Outdoor Space ~ Maui Style
Elevate Your Outdoor Space, Maui Style
As the days grow warmer and the evenings stretch a little longer, May is the perfect time to refresh your outdoor spaces and make the most of Maui’s natural beauty. Whether you’re prepping your home for sale or simply enjoying your own private retreat, a few thoughtful touches can transform your lanai, garden, or patio into a serene, stylish haven.Here are a few simple tips to elevate your outdoor living this season:
Create a Gathering SpotDefine your outdoor dining or lounging area with a rug, string lights, and cozy seating. A simple woven tray with fresh fruit, a pitcher of water, or a cluster of candles adds instant charm without much effort.
Let Nature Be the StarLean into Maui’s lush surroundings. Add planters with greens and flowers—think ferns, hibiscus. Create a dedicated herb planter for cooking or making tea. If you don’t have room for a backyard garden fill a planter with lettuce, tomatoes and peppers. The possibilities are endless.
Incorporate Natural TexturesUse wood, stone, or rattan for furniture and accents to echo the earthy tones of the island. Even budget-friendly updates like swapping out cushions or adding a new outdoor throw can give your lanai a fresh, high-end feel
.Design for Day and NightDuring the day, provide shade and comfort with umbrellas or light fabrics. At night, soft lighting—solar lanterns, tiki torches, or a few well-placed candles—sets the mood for dining under the stars or stargazing from a cozy chair.
Make It PersonalWhether it’s a wind chime, a vintage shell you found on the beach, or a favorite book tucked into a side table drawer—let your outdoor space tell your story. If you’re styling to sell, go simple but soulful.
Outdoor living on Maui isn’t just a luxury—it’s a lifestyle. And when it’s styled with intention, it invites people to slow down, connect, and feel truly at home.

🌺 Maui Market Report – March 2025
Maui Market Report – March 2025
Apr 3
Written By Wendy Ruppenthal
As winter came to a close and seasonal visitors wrapped up their stays, Maui’s real estate market began to show early signs of a spring awakening. While overall property sales remained relatively slow, March brought a modest rebound—driven primarily by an uptick in condo activity.
Buyers still hold the upper hand for now, but with real estate activity picking up along the West Coast, we may be catching a glimpse of what’s to come. Historically, when momentum builds there, Maui tends to follow not far behind.
Single-Family Homes
Sales came in at 49, with a median price of $1,295,000. Most sellers received about 96% of their asking price, and 16% of homes sold above list. With a median of 80 days on market, buyers are taking their time—highlighting the importance of strategic pricing and presentation.
Condominiums
Condos led the charge in March with 60 units sold and a median price of $822,500. Also receiving 96% of list price on average, condo activity picked up thanks to late-season interest from snowbirds looking to turn vacations into investments.
Land
Land sales remained quiet, with just 10 parcels sold and a median price of $705,000. Only 90% of list price was received on average, and no parcels sold above asking—a clear signal that land buyers still have room to negotiate.
What This Means for You
We’re in a transitional moment. Inventory is climbing, and while buyers are cautious, they’re still out there—especially those looking ahead to summer or planning for long-term lifestyle shifts. If you’re thinking of selling, now’s the time to get ahead of the curve.

Understanding Hawaii Zoning Laws: What You Can (and Can’t) Do With Your Property
Understanding Hawaii Zoning Laws: What You Can (and Can’t) Do With Your Property
Mar 29
Written By Wendy Ruppenthal
Zoning may not be the most glamorous topic in real estate—but in Hawaii, it’s one of the most important. Whether you’re dreaming of building a rental cottage, running a vacation rental, starting a small farm, or just planning future improvements, your property’s zoning is the gatekeeper.
Here’s a very basic breakdown of Hawaii’s zoning system and what it means for homeowners, buyers, and sellers. Keep in mind: this is only a starting point. Zoning laws are complex, and regulations can shift over time—so it’s essential to do your own due diligence or consult with the county to confirm what’s currently allowed for your specific property.
The Key Zoning Categories in Hawaii (and Why They Matter)
Hawaii’s zoning laws can feel like a maze, but understanding the basics is essential—especially if you’re thinking about building, renting, or investing. Here’s a basic breakdown of the most common zoning categories across Hawaii (with a focus on Maui County), and what each generally allows.
💡 Important: This is only a starting point. Zoning laws are nuanced, and what’s allowed can vary depending on lot size, overlays, permits, and evolving regulations. Always do your due diligence and check with the county for your specific parcel.

February 2025 Market Report
📢 Maui Real Estate Market Update
February 2025
Following a quiet February, Maui’s real estate market is showing signs of stabilization. While total sales dipped to levels not seen since early 2020, the steady pace of transactions and firm median prices suggest underlying resilience.
Looking ahead to March, several factors may influence the market:
• Buyer Opportunities in Condos: With 14 months of inventory, condo buyers hold the advantage, and we may see increased activity as motivated sellers adjust pricing.
• Single-Family Home Market Holds Steady: A balanced six-month supply suggests that well-priced homes will continue to sell, maintaining the current sales pace.
• Interest Rates & Economic Trends: If interest rates ease, buyer confidence could improve, potentially boosting spring activity.
• Seasonal Demand: Historically, Maui sees a slight uptick in transactions in early spring as visitors turn into buyers, especially in resort areas.
~ While the market remains cautious, the coming months may bring renewed momentum as we enter the spring season. Stay tuned for further updates!

How does a 1031 Exchange work in Hawaii?
1031 Exchanges in Hawaii:
A Smart Strategy for Savvy Investors
A 1031 exchange is a powerful tool for real estate investors, allowing them to defer capital gains taxes by reinvesting proceeds from a sold property into a like-kind property. While this tax-deferral strategy applies across the U.S., Hawaii has unique regulations that make it essential for investors to understand the rules before moving forward.
The Key Benefit of a 1031 Exchange
Tax Deferral: By reinvesting proceeds into another investment property, you can defer capital gains taxes, allowing your equity to grow tax-free and keeping more of your investment dollars working for you. This strategy enables investors to reinvest their full proceeds rather than losing a portion to taxes, maximizing long-term wealth-building potential.
Hawaii-Specific 1031 Exchange Rules
Hawaii State Tax Withholding: If you sell a Hawaii property and exchange into an out-of-state property, you may still owe Hawaii Capital Gains Tax. Additionally, if you are a non-Hawaii resident, the state may withhold 7.25 percent of the sale price under HARPTA (Hawaii Real Property Tax Act). FIRPTA, a 15 percent federal withholding tax, applies only to foreign sellers. A qualified intermediary and tax professional can guide you through potential exemptions.
45-Day Identification Period: You must identify potential replacement properties within 45 days and close within 180 days of selling your original property—no exceptions.
Understanding Like-Kind Property in Hawaii
A common misconception is that "like-kind" means exchanging a condo for a condo or a home for a home, but that is not the case. The IRS defines like-kind property broadly for real estate, meaning you can exchange:
A single-family home for a condo, apartment building, or commercial space
A vacant lot for a rental property or business property
Multiple smaller properties in exchange for one larger property, or vice versa
To fully defer capital gains taxes, the total value of the replacement property (or properties) must be equal to or greater than the relinquished property’s value. If the replacement property is of lesser value, the difference (known as “boot”) may be taxable.
Multiple Property Exchange Guidelines
You can purchase multiple replacement properties as long as their combined purchase price meets or exceeds the sale price of the relinquished property.
The Three-Property Rule allows you to identify up to three replacement properties of any value, from which you must close on at least one.
The 200 Percent Rule permits you to identify multiple properties, as long as their total value does not exceed 200 percent of the relinquished property’s value.
For investors, second-home sellers, and first-time investors, a 1031 exchange can be an invaluable strategy for maximizing returns. If you are considering one, let’s discuss how to structure your exchange for the best outcome in Hawaii’s unique market.

January 2025 Market Report
As we enter 2025, the Maui real estate market continues to evolve, creating opportunities for both affluent buyers and first-time homebuyers. Whether you’re considering selling your property, investing in Maui real estate, or purchasing your first home, staying informed on market trends is essential.
Here’s a look at the latest market data:
🏡 Single-Family Homes
• Median Price: $1.2M – the lowest since December 2023
• Average Days on Market: 94
🏢 Condominiums
• Median Price: $675K – comparable to January 2023
• Average Days on Market: 123
Although home prices have softened, buyer demand is increasing, and days on market are trending downward, signaling a positive shift in the market.
What Does This Mean for You?
For Sellers:
• With buyer activity picking up, now is a great time to prepare your home for sale.
• Strategic pricing and professional presentation will maximize your property’s value.
• Shorter days on market mean well-positioned homes are selling faster.
For Buyers:
• With price adjustments, the market is creating new opportunities for first-time buyers and investors.
• More inventory means greater choices, whether you’re looking for a luxury home or an entry-level property.
• With interest rates stabilizing, now is a great time to make a move.
Have questions about the market? Let’s talk!Whether you’re searching for luxury real estate, an investment opportunity, or your first home, we’re here to guide you every step of the way.